Antler Athletics

The brief

Create an identity for an adventure-wear brand that belongs outdoors — on trails and in rough terrain, not just in the gym.

The challenge

Sportswear branding is crowded with sharp, aggressive marks. Antler Athletics needed to feel athletic and capable, but also natural and grounded — closer to the wild than to the stadium.

The approach

We drew the mark by hand: a line-art antelope head with long, ringed horns — alert, poised and unmistakably wild. The tagline, “The Wild Edge of Performance”, was set in a rough, hand-lettered style to carry the same outdoor feel, while the wordmark stays bold and clean for legibility.

The palette is earthy — olive green, warm sand and deep brown — chosen to sit naturally on outdoor gear. A primary logo, an icon-only symbol and a secondary “A” monogram give the brand a mark for every size and surface.

What we delivered

• Logo and wordmark
• Tagline
• Colour palette
• Product mock-ups
• Stationery design
• Social media templates

The outcome

The identity is complete and ready to launch. The client has put the launch on hold for now, and the brand remains one of their planned future projects.