Green Club
Where Every Act Goes Back to Nature
The brief
Build a recognisable identity for a school eco-club’s nature-conservation campaign — one that encourages students to take small, everyday actions for the environment.
The challenge
Green, leaves and trees are used by almost every environmental cause. The campaign needed a mark that would be remembered as its own, and a message that turned concern into action.
The approach
We built the logo from the club’s initials: a lowercase “gc” drawn as a single connected form, with fresh shoots growing up through the letters — the club and nature literally growing together.
The line “Where Every Act Goes Back to Nature” gives the campaign its message: every action counts. The campaign visuals contrast a grey, lifeless world with a vivid green one seen through the club’s frame.
What we delivered
- Logo
- Campaign line
- Campaign key visual
- Posters
- Social media posts
- Banners
- Merchandise mock-ups
The outcome
The club received one consistent campaign look across posters, social posts, banners and merchandise, built around a single memorable line.
